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2016 Mobile Ad Summit
Friday
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September 
27
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7:00pm
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Accountability Training

Friday
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September 
27
 at 
7:00pm
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Starting your own business and picking the right niche in no time

Accountability Training is a valuable tool that can help employees become more responsible and self-reliant in the workplace. There are a variety of ways you can incorporate training into your work culture. One of the most important things to remember when training employees is that everyone has a different threshold for success. Everyone's performance is also individualized, which means that no two employees will achieve the same results from training the same type of curriculum.

If you plan on using an Accountability Training Course to reinforce responsibility, it is important to keep in mind that some people will need more guidance than others. For example, a newcomer to a company may require a more hands-on approach from a training partner than someone who has been with the organization for many years. You may have a mix of employees during an Accountability Course, so be sure to consider how each individual will benefit from the course and tailor the program to fit their specific needs.

Accountability Training should not be an attempt to pit one employee against another or one type of employee against another. Instead, the focus should be on communication. Communication plays a key role in all types of businesses and is even more critical in the workplace. When employees know that there is a good chance that they will be held accountable for the way they conduct themselves, they will act more responsibly. This can only lead to an increase in the company's overall profitability.

Accountability Training is much more than imparting information to employees about right and wrong behavior. It teaches employees how to handle themselves in difficult situations, as well as how to appropriately respond to those situations when they arise. The goal of any training course is to ensure that employees are trained to perform their roles in a professional and productive manner.

Accountability Training can be provided in classroom training sessions for all employees, seminars, workshops or workbooks, video courses, online courses or group discussions. The best training courses provide real-life scenarios to help train the employees. For example, a training course for managers would include simulations conducted under simulated conditions so the managers can get a better understanding of their own behaviors and how they impact the organization. In addition, the training would be given by experts who have more than just an academic degree in management; rather, these trainers would come from different areas such as leadership, finance or human resources.

Accountability Training courses should not be solely oriented at increasing productivity and meeting organizational goals. Rather, this training should be designed to teach employees how to improve themselves as people. For example, in the workplace, a training session on doing customer service would be beneficial. When employees understand the benefits of being a good customer, they will be encouraged to go beyond the call of duty to make every customer happy. They will know that their actions can earn them promotions, raises or other rewards.

If your organization already has a training program in place, then it would be wise to enhance the effectiveness of the program. Your training course should be focused and appropriate for your employees. It should be able to teach them how to be more responsible. In addition, the training course should have periodic reviews so that the lessons learned by the employees can be applied in the workplace.

Accountability Training is indeed very essential for the improvement of your company's performance as a whole. It should empower employees to take control over their workplaces and work effectively as team players. If managers and supervisors are taught how to manage their teams effectively, they will find it easier to motivate their employees to do the same. Managers and supervisors also need to learn how to deal with complaints from their subordinates. Training courses should help them understand the dynamics between employees and employers. They should also understand how to spot weak performers and resolve conflicts that may arise from employee conflicts.

The mobile advertising revolution is here.

This year, 3DAYS hit the road to educate every media buyer in America about how mobile is changing everything – from how we shop, to how we eat, to how we learn.


So far, we’ve spread the good word in New York City, DC, Philadelphia and Boston. And now we’re coming to you, Atlanta.


Join us for a day of killer keynotes, presentations and networking with peers and industry leaders who are shaking up the mobile advertising game. We’ve carefully crafted an incredible lineup of presenters who are prepared to arm you with new strategies, insights and know-how to take your mobile game to the next level.

Speakers

Jerry Zen

CEO, 3DAYS

Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Kate Welsh

VP of Sales, 3DAYS

With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Sarah Chen

CEO, AdTank

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Jenny Grace

Founder, Target Tween

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Forest Bello

VP, Digital Media, Clicker

As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.

Amit Sands

Digital Director, Power Haus

Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.

Vee Nguyen

Editor, Ad Market Magazine

Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.

Charlie Gaudenzi

Mobile Analyst, Mobile Arts

Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

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